Our Mission

We promote the benefits of pursuing higher educational opportunities beyond high school through:

College-Going Resources

Choose College focuses on connecting youth and parents with resources, tools, and materials to foster and encourage a college-going culture.

Public Awareness Campaigns

Choose College specializes in "get the word out" campaigns that maximize awareness of resources and assistance available to communities of color.

Youth Programming

Choose College engages youth with relevant programming, media, celebrity appearances, events, activities, and more.

–  Our Programs  –

The SuperSATurday Program

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Outreach initiatives targeted at increasing the number of students taking college admissions testing.
SAT Preparation Information and Resources
SAT Registration Support and Encouragement
5K Fun-Run for All Ages
Educational Resources and Materials

Choose College™: Not Just 4 years But 4 Life Campaign

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an outreach initiative to market college going information to communities with populations underrepresented in colleges.
Grass-Roots Outreach to Underserved Communities
Community Informational Events
Informational advertisements in mass media outlets (web, radio, newspaper, etc)

STEM S.T.E.P.S. For Success

STEM Strategies to Empower and Prepare Students for Success (STEM S.T.E.P.S. for Success) is a collaborative approach to enhancing college eligibility rates of African American students through STEM education and support for students, educators, and families in Alameda County.

Grass-Roots Outreach to Underserved Communities
Community Informational Events
Informational advertisements in mass media outlets (web, radio, newspaper, etc)
Academic Support and Referrals

My Brother’s Keeper Program

Choose College™ is the home of the My Brother’s Keeper Project™ (MBK™), an initiative aimed at increasing the academic success, high school graduation, and college-going and graduation rates of African American males.

Academic Advisement
College and Financial Aid Application Assistance
Academic Support and Referrals
Mentoring
College and Career Preparation

Some of Our Partner Organizations

Our Contact Information

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